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Tuesday, 17 January 2017

Designed for you...


Designed especially with entrepreneurs and small groups in mind, this logo package provides you with your logo, ready to use as digital design assets in formats that will work for you, with print and web ready digital files.

Your logo design is vector based and scaleable (you won't lose clarity and resolution) so using your PDF file you can have your logo printed onto a sticker or onto the side of a vehicle or building ...wherever your imagination takes you!

It is designed to grow with you…





What's inside your logo design package:

  • design consultation online & via email - this is where we identify your story: values / direction / feel and style / uniqueness...to generate the design direction of your logo keeping your logo true to your story

  • digital design proof, jpeg (with 2 rounds of amendments if required)
Your main two digital files will be:
  • full colour logo for print (digital file, cmyk, print ready PDF)
  • full colour logo for web (digital file, RGB, web ready, jpg / png)
Plus you will also receive these extras so that you have a complete design package to get you started:
  • full colour logo for specialist print (digital file, PANTONE®, print ready, PDF)
  • single colour logo for limited colour print / special finishes (e.g. foiling / stitching) (digital file, PDF)
  • high resolution jpg file for desktop printing
  • colour references (cmyk / PANTONE®)

...so you can start to establish your brand by using your logo across all your printed stationery, marketing material and online! 



Whether you are creating your own designs or outsourcing the design work, you can use your print ready pdf logo file to create your marketing material, business cards and more...


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Why PDF?


Most printers will recommend working with cmyk, PDF files (portable document file)
- because these files capture all the relevant information from the original design document, (including colour references / paths of vector elements / layout and formatting etc) they are compatible with many different systems and are high quality - perfect for print!


How about JPEG?

JPEGs are great for capturing your design at a set size (or smaller), they in-effect flatten your design like a photograph, complete with a white background, compressing the file. If you are creating stationery for desktop printing you may find it easier to work with the high resolution jpeg file in your applications as it is smaller in file size - perfect for letterheads and invoices (especially if sending by email).

However, if you need to enlarge your logo always ensure you use your PDF version for print.


PANTONE® references are a really handy design asset, ready for when you need them for specialist print and colour matching.

PANTONE® is a registered trademark of PANTONE, Inc. 

IMAGE CREDIT PIXABAY.COM

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